What do a luxury jetliner, 150 teenagers and an aircraft maintenance hangar have in common? At first sight not much, but once you look at the detail there is much more than meets the eye. As part of the Junior Achievement Young Enterprise Malta Foundation (JAYE Malta) post-secondary and tertiary level entrepreneurship programmes, 150 participants get a taste of what it means to produce and deliver eye-catching, quality supplies to targeted audiences.
For 30 years JAYE Malta (previously Young Enterprise) has been at the forefront of providing teenagers the opportunity to taste the real world of work by engaging youth in setting-up their own mini-company during their first year in sixth form as part of the JAYE Malta Company Programme. In 2014 a similar programme for tertiary education students was introduced to guide participants on how to start-up their own enterprise through the JAYE Malta Start Up Programme. Both have one clear objective; practical, hands-on learning process of the exigencies of the world of work.
(Students working on their stand prototypes at the Medavia maintenance hanger)
As part of the Foundation’s Celebrating 30 anniversary campaign, unique experiences are being provided to highlight the relationship between education and the business world, and Medavia Malta were happy to open their jumbo-sized doors to the JAYE Malta participants for a workshop based on design, marketing and branding. Incidentally Medavia is celebrating its 40th anniversary this same year.
Ivan Refalo, Head of HR at Medavia Malta stated that “Medavia has for long been cooperating with educational institutions varying from junior schools, colleges, universities, vocational institutions and others. Medavia was extremely proud to welcome JAYE Malta Company Programme and Start Up Programme students and their mentors for this occasion. For many it was a first experience being in such a work scenario and for the Company it was another opportunity to share a success story with aspiring entrepreneurs.”
(Students planning their branding strategy)
The programme provides a progressive learning process taking participants from design to marketing, branding, sales and pitching in various boot-camp styled events. On the 24th of March, the participants’ efforts will be showcased at the JAYE Malta National Youth Fair held at Tigne Point Shopping Mall in Sliema. During the Fair, all participating teams will be able to engage with the general public and show off their entrepreneurial talent. Some will be selling their wares while others seeking to engage potential investors to get their start up off the ground.
The culmination of both the Company Programme and Start Up Programme are the National Finals in May where the local winners will be representing Malta at the respective European Competitions during the summer months.
JAYE Malta CEO, Mr Julian Azzopardi stated, “we are thrilled we can offer this unique opportunity and experience today. It is not everyday that you manage to take a close look at the maintenance of multi-million euro private jets, and this is only thanks to the belief local businesses have in the work JAYE Malta does. Our Celebrating 30 anniversary campaign this year recognises the support businesses such as Medavia Malta have provided the organisation for so long, without which we couldn’t do what we did today!”
For more information on the Celebrating 30 anniversary activities contact JAYE Malta on 21245054, email@example.com or visit www.jayemalta.org or www.facebook.com/JAYEMalta.