ENTERPRISE IN ACTION
Creativity and Innovation
This Programme is designed for 14 years old youth. Enterprise in Action is an eight to ten-week class led by Business Mentors, that helps students understand the principal characteristics of the free enterprise economic system and the role of business in it. Students learn the steps in organising a business and producing and marketing a product. They also study the social responsibilities of businesses and the role of the government in the economy.
It is focused on providing participants with a brief introduction to how a product idea is turned into a potential business. This is done by introducing the concept of roles and specialisation through an understanding of individual strengths, the four marketing Ps - Place, Price, Product and Promotion. We believe that Enterprise in Action is an important pre-cursor to The Company Programme and allows participants to explore their entrepreneurial capabilities, creativity and group work, all in the while developing a business concept.
The Business Mentors lead this programme based on their experience in the world of Work, and therefore constitute the added value to the traditional courses.
What will I gain from Enterprise in Action?
- Knowledge about how today’s businesses work
- Insight of how to market a product
- Understanding of businesses’ responsibility
There are no upcoming events at this time.
“The JAYE Company Program has been a fantastic experience. Starting from the first meeting up until the final presentation, I couldn’t have asked for a better way to be introduced to the world of business. I have always been interested to further my studies into the accounting/business world, and after this Company Pro… Read more
“We couldn’t have started the new scholastic year in a better way! On Friday 4th October, the Senior IV’s had a live-in at school amidst much excitement! The one night live-in was organised by JAYE together with some of our teachers. The aim of the live-in was to provide us with entrepreneurship education. JAYE pro… Read more
“Looking back, I can say that the JAYE Company Programme has taught me a lot in such little time. The programme creates various realistic business situations which test your knowledge and abilities. Such situations help students become better at problem-solving. The formal documents such as the Business Plan and Final … Read more
We are getting a thorough insight of how to build up and manage an organisation. Start-Up Camp Berlin 2017 widened our contacts and also exposed us to more ideas and feedback. We look forward for the final stages of the programme & whatever the result, it will surely be a learning curve for us all.
“The International Student Company Festival held in Riga, Latvia was an eye-opener. It helped us build and widen our network and become more aware of different competitors and their strategies. It made us realise that winning isn’t everything. We came out of this experience with motivation to keep improving and not g… Read more
“My time in JAYE can be summed up as a very positive learning experience which I will treasure throughout my life. The process was more important than the outcome, and winning was just a bonus.”
“My role was as the Company Secretary taking minutes during our meetings. I appreciated working in a team, where we had enough time to share our ideas. We also tried to understand each others problems. The event that I enjoyed most was the Trade Fair, which gave us the opportunity to sell our product, which was handmad… Read more
“I believe that participating in this JAYE Programme has been very fruitful personally. It helped me get an insight of how a business is actually run by not only providing theoretical education but especially through hands-on learning and activities. The Company Programme also helped me become more aware about my skill… Read more
“A very positive experience… especially in the role of a Business Advisor. Seeing the enthusiasm of the students participating in the programme gives you the necessarily drive to support this programme and support these students.”
“The JAYE experience teaches people what it is like in the real world of business. How to apply the theory one learns at school in practice. Being part of a team like Starling has helped me understand and acquire many skills such as that of communication and self-reliance. I was able to understand what it was like to b… Read more