“As a 17-year-old girl whose majors are in Arts and Humanities, entering a competition centered around business and commerce was already something entirely out of my comfort zone. That being said, looking back I am so glad I got the opportunity to experience such a different field. I am relatively creative and love anything to do with writing or artwork, and it was through JAYE that I realised that the business world and creativity are so intimately related. As Marketing Director, I had to constantly find entertaining ways to attract and maintain customers, be it through posters, promotional videos, branding, etc. Although I did, luckily, have a helping hand with design work, since I didn’t have any knowledge on how to use numerous applications (such as Photoshop), I made sure that every single artwork was how I had envisioned, or even better! Truthfully, I took (and continue to take) pride in the work I did. In fact, I loved my job so much that I even decided to take up marketing as an A-level subject privately.
All in all, I would relive this experience in a heartbeat. As much as I tried to describe exactly how incredible and educational the JAYE experience was, no words can portray the pure satisfaction and self-respect one gains. In my opinion, success isn’t based on winning awards or titles, although we did actually end up placing third in Europe as part of the Social Enterprise 360 competition. Success is perseverance, hard work, and, most importantly, being proud of what you have achieved.”